Committed to quality, Funkin’s mission is to make consistently delicious cocktails accessible to everyone.

Challenge details

At the start of our partnership, the brand’s listings were under-optimized, and their ranking positions needed improvement. While the market thrived during the 2020 lockdowns, a new strategy was essential to drive sustained year-on-year growth in an increasingly competitive landscape.

Despite having a strong presence in supermarkets, the brand sought to expand and strengthen its position on Amazon.

Approach

MRT conducted a complete content refresh, developing SEO-optimized content tailored to a strategic keyword ranking approach for their products.

In addition, we successfully persuaded key stakeholders that our Amazon advertising strategy would not only secure strong organic rankings but also attract new customers and expand market share.

Results

Our advertising strategy successfully targeted new customers, driving market share growth and achieving a 70% new-to-brand customer rate. To date, our campaigns have generated over £1 million in advertising sales with an impressive 9.5 ROAS.