Challenge details

Mercatus took over the account in Q1 2019 after the brand’s initial efforts to establish itself on Amazon Vendor in 2018.

Following the closure of Mothercare, the leading brick-and-mortar retailer, the brand needed to expand its Amazon presence to maintain market share in a newly fragmented industry.

Approach

We developed newly optimized content designed to aggressively target high-volume generic keywords within the nursery category.

In parallel, we implemented a targeted ranking strategy, combining Sponsored Products keyword campaigns with a brand advertising approach to secure top search positions across the category.

Results

Tutti Bambini has remained a valued client for over four years, during which we have grown their Amazon presence from the ground up to a multi-million-pound annual account, establishing them as the market leader in the nursery category.

Our strategic ranking approach has secured first-page positions for high-traffic generic keywords across all their product categories, earning multiple “Amazon’s Choice” badges.

Meanwhile, our expert-led advertising campaigns have generated over £3.5 million in ad revenue to date, delivering an impressive 8X ROAS.